Sunday, March 22, 2020
A Contemplative Essay What Is Reality Essays - Ontology
A Contemplative Essay: What Is Reality? I believe we each perceive things differently, and the combination of all our perceptions creates how we view the world, creates our reality. Im not going to pretend to know what reality is, but I know what I think it is, and what I think it should be. Reality should be what each and every one of us wants it to be. There should be no duplicate realities, just like there are no two snowflakes the same. What my reality is should never be the same as what your reality is. For each person has different, albeit special, beliefs. And these beliefs should be what, over the years, shape our reality to what it is. Not what somebody else says is going on, not what everyone else is doing, but what our heart says is real. It should not make a difference in my reality that some guy is running down the street naked. For that one man running down the street will never be able to do anything good for me, or bad against me. Even if a car hits that man my life should not change in anyway. What is in my heart is there, has always been there, and will always be there to hold my reality steadfast. Now I know we have all heard this in advice about the opposite sex over and over again, but for each and every one of us to live our true reality we have to be who we are and act like ourselves every minute of everyday. For to each and every one of us we are what is real and everyone else around us is fake. For us not to do something that we want or for us not to say something that we want to say is taking away from our reality. Every time we take away from our reality we take part of our special little contribution to this world away. Each one of us expects people to be real to them so why should we lie to others and not be real to them and ourselves. I see reality in this light because; I find it hard to believe that I have the same reality as the serial killer down the street. When he goes on television and says he killed all of those people because everyone was out to get him, that is his reality. His mind may have somewhat altered the perceptions that his reality is based upon, but it was based upon those perceptions nonetheless. Im sure the little old lady that he has buried under his rose garden was just minding her own business, possibly picking up his trash for him. In his reality, she was probably looking for dirt on him. In my reality, on the other hand, I might thank her and cut her grass. Also, in my opinion, our reality changes as we grow. When we are first born the trees and clouds outside are not part of our reality, because we havent even seen them yet. And, when Aunt Pete and Uncle Bob first come to visit, they will just be two loving relatives. The nature of the relationship will not even matter until knowledge on the subject edges into the mind. The transition from 6th to 7th grade was particularly hurtful to my reality. I wasnt the big guy in the school anymore. There were older people acting like I was when I was the King of the Hill, so to speak. When I got to my senior year it (my reality) took another course. All of a sudden, my classes werent so easy anymore, and I wasnt able to breeze through them like before. Teachers were preparing my fellow classmates and I for college, and they started grading a little tougher, as college professors would. My point being, reality is not something to be set up against a standard. It is totally abstract from every other reality around it. Life as we know it is nothing but our respective realities meshing together. Philosophy
Thursday, March 5, 2020
The Art of Not Giving Up in Your Job Search
The Art of Not Giving Up in Your Job Search Reasons. We have so many of them. Reasons to do things, reasons not to do things. Reasons why something is possible, and reasons why itââ¬â¢s not. Reasons to spend money, and reasons not to spend money. Reasons to give up, and reasons to take action. Pretty much every decision we make is based on a reason of some sort or another. Sometimes reasons conflict with each other. For instance, when I look at discounted mocha brownies in the day-old bin at my food coop, my brain comes up with many reasons to buy (and eat) the brownies. They are on sale! They will taste so good! I deserve it! Yet on most days, I do not buy them, because my reasons for not eating them far outweigh my reasons for indulging. I feel better. I look better. Kale will serve me so much better in the long run. Who cares if it costs twice as much and takes five times as much work to prepare? Reasons at work in your job search If you are a job seeker, you probably have lots of reasons to explain why you chose to apply or not apply for a particular job; why someone will or wonââ¬â¢t hire you; and even why you are or are not going to hire a resume writer. You can choose to take the easy road, perhaps your default action (buying the mocha brownies), or you can choose to do something a little more difficult that will serve your career in the long term (invest in the kale). Annabelleââ¬â¢s story Two weeks ago I got a call from a woman (I will call her Annabelle) who was referred to me for resume assistance. Annabelle had just found out about a position that was available at a national non-profit in Washington, D.C., and she believed she was perfect for the job. The problem: Through her connections, Annabelle had discovered that the hiring process was quickly coming to a close, interviews were done, and the organization was making a final decision on the person they wanted to hire. Annabelle had also been told by a friend at the organization, who also happens to be a friend of mine, that the language in her resume was confusing and that she should hire me to get it into shape. Not giving up Many people would have given up as soon as they heard the words, ââ¬Å"We are too far along in the hiring process.â⬠Others would have given up at the prospect of spending hundreds of dollars unexpectedly to overhaul their resume. Annabelle could have listened to all the multitude of reasons against applying for this position. But she listened to the reasons to give it a shot. After all, this was a job she wanted more than anything, and no one had actually confirmed that anyone been offered the job yet. Also, there would be more positions open in the future, so it couldnââ¬â¢t hurt to send in her resume. Annabelle jumped into action. She hired The Essay Expert for two hours at our RUSH rate, reformatted her resume on her own, and, despite having a family emergency intervene in the midst of the process, managed to submit her materials to the organization the next day. Was it worth it? The day after sending in her application, Annabelle got an email: the organization wanted to talk to her. She was put through an expedited interview process, and during one of the interviews she could hear one of the managers there going through her resume line by line. He was impressed. Annabelle moved forward with confidence, incredibly well-prepared for her interviews after having talked to me about every bullet on her resume. Yesterday I received a call from Annabelle, who told me with great excitement that she had received an offer last Monday for her dream job. A job, you will remember, that was not available until the hiring manager saw Annabelleââ¬â¢s resume. Annabelleââ¬â¢s job search, beginning to end, for a job at a national non-profit in Washington, D.C.:à 4 days. Wow. Annabelle did have a leg up because she had met the hiring manager at a prior event; her network played a crucial role in opening up this opportunity, as it does for many job seekers. She also believes, and I agree, that ââ¬Å"a network can only take you so far; the resume is the only way others can justify your consideration to those who might not know you; itââ¬â¢s your only real voice in the matter.â⬠She continues (and I promise I did not write this), ââ¬Å"No matter how well you think you fit the position, no matter how well you have your contacts lined up, if your resume does not accurately reflect your level of professionalism or capability, hiring managers will never see the true candidate that you are. Having an ill-prepared resume should be the last reason why you donââ¬â¢t go after or get considered for a job. Thereââ¬â¢s no reason you canââ¬â¢t have a great resume to represent yourself!â⬠Where are you stopped? If you are a job seeker, where are you getting stopped? Are you letting reasons keep you from applying to jobs you are qualified for? Are you using a mediocre resume in applications for your dream job because you donââ¬â¢t want to hire someone to bring it up a level or two? Do you believe that you can find a job in 4 days or do you think such a thing is impossible? What reasons are you listening to? The ones that have you give up (the equivalent for me of eating mocha brownies) or the ones that will move you forward in your career? I encourage you to believe that you can turn impossibilities into possibilities if you put your mind to it. Please use Annabelleââ¬â¢s story as an inspiration. And if you have a voice in your head saying, ââ¬Å"That could never happen to me,â⬠donââ¬â¢t give up. There is always a different set of reasons you can listen to, if only you are willing.
Tuesday, February 18, 2020
Essay style Why has the European Union been particularly active in its
Style Why has the European Union been particularly active in its employment anti-discrimination measures Set out the ma - Essay Example The diverse nature of conflicts within the European requires some form of moderation in order to achieve a level playing ground that can effectively lead towards the attainment of the shared goals (Salama & Council of Europe 2011, p. 121). The EU membership comprises of countries that speak different languages, which imply different cultures and worldviews. Some of the countries have had some historical challenges that could threaten the harmonious coexistence within the Union. Concerns over the possible dominance of some countries over others and presumed imbalances in various aspects of life such as business, global influence, and resources have fueled concerns of prejudice, preferential treatment, and discrimination within the union. It is because of this that the EU endeavors to enhance its operations in ways that foster unity and balance among member countries. Discrimination is largely a factor of competitive advantage (European Commission, 2008, p. 65). Discrimination is most likely to occur in conditions where many nationalities come together towards the attainment of certain objectives. Internal competitions and power struggles will tend to surface in ways that make it problematic for countries to articulate their concerns more effectively. The constituent members within the Union seek the attainment of certain political goals, social goals, and economic goals. The reality of discrimination places a direct hurdle towards the attainment of these goals. Tendencies of cultural supremacy and fears of cultural inferiority have, in the past, slowed down the integration of the EU members. Some countries have expressed reservations that the current operational climate is skewed in favor of particular countries (Corry, 1996). Internal differences between Anglophone members of the EU and other countries have led to fears of discrimination, which are because some countries are likely to benefit from undue advantage over others. It is for this reason that the EU s ought to draft specific legislations that provide sufficient safeguards against the possibility of lapsing into acts of discrimination based on language, culture, or country of origin (Fella & Ruzza, 2012, p. 40). These specific safeguards are meant to assure the member countries of fairness in the treatment of their citizens and countries in terms of certain benefits that relate to the specific issues that connect with the mutual interests that connect with the union. Discrimination usually imposes structural and systematic obstacles to the victims (Kahn, 2008). It curves out a system that provides privileges to some people or groups while subjecting others under unfair treatments. On this score, the EU sought to prevent the possibility of discrimination, as a way of encouraging the full participation and impartial treatment of its member countries and the citizens of the same countries as they moved about within the region covered geographically by the union (Falkner, Treib, & Hol zleithner, 2008). Efforts to determine the real extent of EUââ¬â¢s power should be understood from the fact that the union embodies certain qualities and virtues that must be upheld for the sake of its sustenance. The realization of the projected ends of the union depends significantly on the manner in which the unions operate and the balance of power and relations between them. The handling of matters of discriminati
Monday, February 3, 2020
Overview of the campaign at the battle of King's Mountain 1780 Essay
Overview of the campaign at the battle of King's Mountain 1780 - Essay Example Ferguson sent a warning to the frontiersmen: if they did not ââ¬Å"desist from their opposition to the British army, and take protection under his standard, he wouldà march his army over the mountains, hang their leaders, and lay their country waste with fire and swordâ⬠1. The patriots responded by gathering a force of about 1,400 militiamen, with no formal military training, belonging to ten counties. Under the command of Col. William Campbell,à of Washington County, Virginia, the Overmountain Men pursued Fergusonââ¬â¢s forces to Kingââ¬â¢s Mountain on the afternoon of 7 October. The patriots divided forces into four columns, encircled the mountain and attacked the defensive position of the Loyalist forces on the exposed, rocky ridge. Using their skill in sharpshooting and moving under cover, learned in the frontiers wars, the patriots overwhelmed Fergusonsââ¬â¢s forces and decisively won the battle in a little over one hour of combat. Accepted figures give the casualties as 225 Loyalists killed, 163 wounded and 716 captured, while only 28 Patriots were killed, including Colonel James Williams, and 68 wounded.à The Battle of Kingââ¬â¢s Mountain was a turning point in the Revolutionary War. Cornwallis retreated from Charlotte, North Carolina and was forced on the defensive. The patriots gained time to recoup and went on to win the
Sunday, January 26, 2020
History Of English Intonation English Language Essay
History Of English Intonation English Language Essay Many people think that pronunciation is what makes up an accent. It may be that pronunciation is very important for an understandable accent. But it is intonation that gives the final touch that makes an accent native. Intonation is the music of a language, and is perhaps the most important element of a good accent. Often we hear someone speaking with perfect grammar, and perfect formation of the sounds of English but with a little something that gives them away as not being nativespeaker.Therefore, it is necessary to realize that there is more than the correct pronunciation of the vowels and consonants of a language. This is very important and we do stress it in other articles. But it is only one of the three components to an accent, pronunciation, intonation, and linking. In other places we will examine the correct pronunciation of vowels and consonants, and linking, the way that syllables within a word, and the beginning and ending of words come together. Two useful abstractions: To understand how intonational transcription works, you must understand two different kinds of abstractions which the system relies on. The first is a phonetic abstraction, namely that there is something which we can call intonation, a well-defined set of linguistic phenomena all working together to determine the pitch pattern of an utterance. This abstraction is very useful because it is fairly easy to get a good measure of what listeners perceive as the pitch pattern. We can do this by extracting the fundamental frequency of the voiced parts of the utterance, a task which is computationally quite easy. We can then take the fundamental frequency pattern, and analyze it as the result of a set of linguistic categories with a number of specific purposes, and an algorithm which implements the categories as events in the pitch of the utterance. Two points to note here: 1) not all intonational categories have the same function; being an intonational category only means that the category has a specific and categorical effect on the pitch pattern. 2) these categories do not determine all aspects of the pitch pattern; variou s other non-linguistic differences, such as emotional state, degree of involvement in the speech, and individual differences such as ones due to sex, also affect aspects of the pitch pattern. The second is a functional abstraction. These intonational categories can be classified with respect to the two major types of prosodic functions. Prosody can be described as consisting of head mechanisms and edge mechanisms. Head mechanisms are those which act to pick out one piece of an utterance as different than its neighbors, while edge mechanisms indicate which items go with which by marking the edge of a larger grouping. Intonational categories in the English system similarly function either to pick out syllables which are more stressed than their neighbors, or to mark the final edge of a piece of an utterance which is to be interpreted as a group. Edge marking tones boundary tones and phrase tones. The intonational categories which you will likely find most intuitive are the ones which are used to mark edges. One reason for this, I believe, is that the English orthography actually writes some of these differences. For example, consider the following pair of sentences. 1) This is a test sentence. 2) This is a test sentence? If you convert these into speech (by reading them out loud), you will note a very salient difference in the pitch contour at the end. In 1) the pitch falls throughout the last word, often ending with a little bit of creaky voice, while in 2) the pitch rises throughout the last word, perhaps ending higher than anywhere else in the entire sentence. Such differences in pitch pattern reflect discourse-related differences such as is captured by the use of the question mark in 2). At a full stop, our system indicates the possibility of four different contours, the two which appear in likely renditions of 1) and 2), and two more, one which you will likely produce in the non-final members of a slowly rendered list, and one which you might produce when calling someone in for dinner. In the transcription system, you will see these represented in the following way (more or less). The fall in 1) is low throughout, and so is indicated as LL% (two lows with the % indicating the final boundary). The rise in 2) is high throughout, with a very brief rise to a super-high at the end, and so is indicated as HH% (two highs). The so-called list boundary starts low and rises slightly at the end, and so is indicated as LH%. The last one which appears in calling chants is basically high throughout, and differs from the HH% (question marker) in that it does not rise to a super high. Thus, since it is high to start with, it starts with a H, and since it is not as high as the super high at the end, it is relatively low, and so is indicated with a L%. This makes for a neat 4-way distinction as below, given with stereotypical examples of places where you might find them. (Note these are not the only places you will find them!) LL% Terminal fall statements. HH% High plateau with upped high at end covert questions. LH% Low plateau with little rise at end internal to lists. HL% High plateau with no rise to a super-high end of calling chants Head marking tones pitch accents. If you go back and reproduce the items in 1) and 2) again, and this time concentrate on the area aroundtest, you will very likely notice a large difference in pitch pattern in this region in addition to what is going on at the end. The wordtest is a critical portion of the utterance in most prosodic analyses of English, because it is the last item which bears some degree of stress, usually called tonic or sentence stress. I chose this sentence because the words test sentence form a compound, and one of the peculiarities of English compounds is that they are most stressed on the first half. Thus,test is the most stressed syllable in the last content word in the sentence. In stressed locations such as this, English speakers also implement tonal events. Such events are often called pitch accents,, pitch because they involve parts of the pitch pattern, and accents because they are involved in making a particular syllable more prominent. Stressing this syllable makes it stand out from its neighbors. Thus, the tonal events ontest are head-marking events. Here, like the boundary tones just discussed, there are tonal differences associated with different discourse conditions. In 1) you very likely will produce the stressed item with a high pitch somewhere on it, while in 2) you very likely will produce the stressed item with a relatively low pitch. Thus, the difference between vanilla statements and covert questions is not only in the presence of LL% boundary tones in one and in HH% boundary tones in the other, but also in the presence of a H accent in one, but a L accent in the other. Since there is a categorical difference in how you use pitch to stress the tonic item, you need to have a categorical difference between H* and L* accents. (The star here indicates that the tone is associated with the stressed syllable.) In addition to using relatively high and low pitch, there are more complicated rising and falling pitch accents which differ from the simple low and high accents in what they indicate. Our system captures these differences in the local use of pitch in the accent by combining Hs and Ls in various ways to get rises and falls. Thus, in addition to H* which indicates a generally high pitch around the stress and L* which indicates a generally low pitch around the stress, we can also have H+Ls (falling accents), and L+Hs (rising accents). To illustrate the difference between a simple H and a L+H, consider the following two conditions: 3)We will be having you read bunches of utterances for some obscure reason related to why anyone would be interested in linguistics. The first is a test sentence. Its just there for practice. 4)The first is not a real sentence, the first is a test sentence. In producing test sentence in 3), it is likely there will not be an appreciable rise in pitch, while in 4), where it explicitly contrasts with the precedingreal, it is likely that there will be an appreciable rise in pitch from the is a tot est. In fact, it is a general property of contrasting items that they get rendered with a relatively low pitch on the material preceding the stressed item and a sudden rise to a peak on the stressed syllable. If you read over 4) several times, emphasizing the contrast more and more each time, this rising pitch event associated witht est will become more and more apparent.. In 4) the rising accent is seen in the relationship in pitch between the items immediately preceding the stressed syllable and the pitch on the stressed syllable itself. However, there are other examples of rising pitch accents in which the low pitch predominates in the stressed syllable, and the high does not become realized until very late in the syllable or in the following s yllables. Pierrehumbert Hirschberg (1991) discuss fairly clear examples of this accent such as the following: 5) A: Alans such a klutz. B: Hes a good badminton player. Here the intended meaning of the second response is that B is not sure that playing badminton qualifies one as not being a klutz. In the intended rendition there is a low pitch onbad and a rising pitch on the immediately following syllable, and then another fall to a general low ending in LH% phrase tones. Another example they discuss is the following: 6) A: Did you take out the garbage? B: Sort of. A: Sort of!?! Here, the intended rendition of Sort of starts low inso rt and rises, and then falls and rises again at the end. The intended meaning is very much like that in 5), namely, B is not really sure what she did counts as taking out the garbage. As rendition ofsort of in the last line has exactly the same pattern as Bs, a rise throughsort followed by a fall and a rise at the end, though the rises and falls are more exaggerated. Whats important in each of these cases,badminton in 5), and both sort ofs in 6), is that the stressed syllable exhibits a distinctly low pitch and the rise which comes much later than the rise in 4). In order to annotate this difference, Pierrehumbert used the * to indicate which part of the contour is to be associated with the stressed syllable. Thus, the contour in 4) is annotated as a L+H*, since the H part appears on the stressed syllable, and the L part simply comes some time before it. By contrast, the contour in 5) and 6) is annotated as a L*+H, since the L part happens on the stressed syllable, and the H part appears some time thereafter. Pitch Range. : One final aspect of intonational modeling must also be mentioned, that is the notion of pitch range. As I noted above, the tone category sequences do not all by themselves determine the pitch contour for an utterance, but other non-linguistic (non- conventionalized) factors also affect the final realization of pitch. One approach to handling these less conventionalized effects, such as what may be due to emotional involvement, is to allow for modulation of the overall range of the pitch movements. The general approach used in most models is to specify a pitch window, which indicates the range of pitch to be used at any given time. The top of the window is where you find the Hs and the bottom of the window is where you find the Ls. This window can be affected by a number of different factors, which work in different ways. Some factors are global in that they typically affect a large portion of speech. Take, for instance, the effects of emotional involvement. When people get irate, the re is a strong likelihood that the both Hs and Ls will be higher, and that the difference between the Hs and Ls will be bigger. This larger and higher window will often affect entire sentences. You will also likely find such global shifts in window size if you examine how people do narratives which include parentheticals and quotations. Parentheticals often are rendered with a narrower window, while quotes often involve a larger window. Other factors which affect pitch range can be localized to one particular location in the utterance. The most commented upon is the effect of downstep (sometimes called catathesis). Downstep is a very regular lowering and narrowing of the pitch range which happens in the presence of the accents. In Pierrehumberts analysis, any tone which is composed of two tones (the rising L+H and falling H+L accents) also trigger downstep. You can easily imagine this effect in an emphatic rendition of the following sentence. 7)I dont want horses and dogs; I want sheep and cats. If you are contrasting horses with sheep and dogs with cats, you will very likely produce this sentence with L+H accents on all four items (probably L*+H onhorses anddogs, and L+H* onsheep andcat s). If you do so, you will also notice that the second item in each list,dogs andcat s, will both be lower in pitch than the first,horse s, andsheep. This conventionalized lowering is taken to be due to the downstepping effect of the complex rising accents. One can also see this conventionalized downstepping very clearly in phrases with multiple accents rendered in a finger-wagging lecturing style where the clear intent of the style is to indicate that you should know this by now. For example, 8) You just dont seem to get it. Insert tab A into slot B. Repeat it four times. In this situation, the rendition of the last two sentences, which we can assume have been rendered several times before in the extended discourse, will likely not exhibit huge rising or falling accents. Nevertheless, I have heard this sort sentence produced with clear downsteps between each accent. Due to sentences like these, one must conclude that the occurrence of downstep does not necessarily demand the obvious existence of rising or falling accents. In Pierrehumberts analysis, this is due to the H*+L tone category which is locally the same as a plain H*, except that it triggers the lecturing downstep effect. In other systems, such as the ToBI revision, this downstepping is marked with an explicit marker (an exclamation point placed before the affected accent.
Saturday, January 18, 2020
Mod
A supervisor Is defined as ââ¬Å"someone who supervises as In a large business or enterprise,â⬠supervise Itself means ââ¬Å"to be In charge of (someone or something) : to watch and direct (someone or something)â⬠this means that the Job Is still built and run with the same basic and fundamental Ideas of dervish, Interpersonal skill and professional actions In day to day work such as hilling and directing as needed. Though the functions of the Job are oriented around a new Idea for the switch, the functions themselves are the same. 2.Do you think that supervision can be learned through books and study or only through experience? Why? I believe that good supervision can be learned through books and study, however, supervision itself is a skill and therefore must be taught hands on not only through study. Experience is a key to learning a skill such as supervision because it involves instructing others what to do, one cannot have the confidence to lead others by nearly read ing a book and Jumping in. In order to learn how to lead and supervise you must have the experience of being in command preceded by the experience learned in books and study. 3.Explain the glass ceiling: The glass ceiling refers to the concept that states that the majority of successful business leaders and supervisors are ââ¬Å"white maleâ⬠and there is an invisible barrier now as ââ¬Å"the glass ceiling' holding women and minorities back from progression in the business world. Diversity is very slowly growing in business however this still seems to be a problem. Greater diversity is a need because in today's world a business must have different languages and cultural viewpoints, the glass ceiling prevents this. 4. Explain entrepreneurship. Entrepreneurs are people who start, manage, work In and operate their own businesses. Pond these tasks an entrepreneurs must also proved the professional did of supervision to their own company, Including all the liableness, risk and taxe s. The rewards of entrepreneurship are great personal accomplishment and profit If done properly. Mod 1 By Sketchbooks would also do well at a bank. A supervisor is defined as ââ¬Å"someone who supervises as in a large business or enterprise,â⬠supervise itself means ââ¬Å"to be in charge of that the Job is still built and run with the same basic and fundamental ideas of leadership, interpersonal skill and professional actions in day to day work such as ring and directing as needed.Though the functions of the Job are oriented around a new idea for the switch, the functions themselves are the same. Known as ââ¬Å"the glass ceilingâ⬠holding women and minorities back from progression in Entrepreneurs are people who start, manage, work in and operate their own businesses. Upon these tasks an entrepreneurs must also proved the professional side of supervision to their own company, including all the liabilities, risk and taxes.
Friday, January 10, 2020
Consumer Profiling for Zara Home USA
The Situation CUSTOMER PROFILING In 2010, eMarketer reported that 71% of Americans use the internet. They estimated that figure would grow to 78% by 20141. The latest figures by Internet World Stats show that, in 2012, 78% of Americans are already using the Internet2. Internet use is growing at breakneck speeds, and internet shopping is a big part of that use increase. As an exclusively e-commerce outlet in the United States, Zara Home could view every American internet user as a potential customer.However, Zara Home products are targeted toward women in the age group of 18-34. 27% of the total American population online falls in that age bracket3, almost evenly distributed between men (51%) and women (49%)4. The target audience for Zara Home can therefore, be narrowed down to approximately 13-14% of the American population ââ¬â women who actively use the internet. The Zara Home target is extremely active online. Usage5 statistics show that they have very high awareness of digita l media beyond simply browsing, including social media, mobile and video.This high engagement and activity is an advantage for the brand. Zara Home must now identify which smaller targets within this group will be most open to the brandââ¬â¢s specific, timely and relevant information. It is extremely important to find niche targets that will integrate the brand into their digital experience. Keeping this insight in mind, two niche targets are suggested: Social Moms and Generation ââ¬Å"Connectedâ⬠Women.These niche targets add up to roughly 62 million potential customers for Zara Home,6 though there is bound to be overlap between the two groups. 1 2 http://www. emarketer. com/Article. aspx? R=1007519 http://www. internetworldstats. com/stats14. htm 3 http://www. emarketer. com/Article. aspx? R=1007519 4 http://www. emarketer. com/Article. aspx? R=1008382 5 http://www. emarketer. com/Article. aspx? R=1008382 6 http://www. emarketer. com/Article. aspx? R=1008085 4
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